Everything you need
While SEO is effective on a local basis, more regular, ongoing Digital Marketing is required if you are to promote your site more widely.
It is an unfortunate fact that over the last two years Google have been adding more and more Google Ads links (with ‘Sponsored’ over them) followed by a larger Google Business Maps feature plus three more local links that traditional Organic searches are not enough to get above the top half of the page – in a lot of cases.
To rise above this you need to use active Google Marketing or equivalent. The quickest and most effective route in our experience is:
• Google Pay Per Click (PPC) Advertising
It is quite possible you typed ‘web design cheltenham’ into Google and found us in the top two results? In addition you will have likely only seen us between 8.0am and 8.00pm as that’s when we want visitors to see us. If so that was Google Ads working.
In addition we can offer:
• Link Building
• Social Media Campaigns
…if these are suitable for your business.
Please call us if interested – these subjects are best discussed and we can get you up in front of potential customers more quickly.
GETTING YOU FOUND
SEO is the science (and art) of discovering what words and phrases your customers use in Google to look for the services you offer. These are then added to your site to encourage Google to serve your pages before others, i.e. get to the first page of a Google search.
To do this we implement the following processes on your new site:
• Discussions with you to understand your customers’ interests
• Keyword Research
• Competitor Keyword Analysis
• Key word phrase selection
Once we know what is likely to be used we build your site and optimise one or more of:
• Page URLs
• Page titles & descriptions
• Page content and footer
Customers taking our SEO package get a dedicated SEO Plugin to set up, analyse their traffic and manage their SEO from inside their website.
After completion and go live, we review your site every four months, as part of your hosting and support. This ensures it remains optimised as Google, your business and conditions change.
MEETING YOUR CUSTOMERS’ NEEDS
design & build
Our focus is to design, build and promote a website that gets your business more business.
We can supply all kinds of sites such as a smart online Brochure, a Content Managed site and, of course, a full e-commerce site based on the leading Woo-Commerce application.
All our sites are based on the world’s most popular content management system (CMS) WordPress, and enhanced with the superb Divi Editing Interface giving unparalleled ease of use. We would strongly like to suggest you don’t buy a WordPress site until we’ve demonstrated Divi to you.
We take time to understand who your customers are and what they want when they visit your new site. We ensure their visit is engaging and their journey around the site is intuitive, resulting in more calls.
All our sites are fully responsive so will work equally well on mobiles, standard laptops and of course larger screens.
WRITING TO BE READ
Modern websites are now less about breaking design boundaries and more about clear effective communication.
While our customers are more than capable of writing site copy (using our handy Writing Web Page Content Guide), sometimes they don’t have the time or inclination.
Radius has a qualified, in-house Copywriter who can do this for you if required. All copy is then fully SEO optimised too.
Further content creation services such as Photography, Video and Animations are available as required.
MEETING YOUR FUNCTIONAL REQUIREMENTS
WordPress has a vast range of additional software plugins to provide specific functionality to your website as required by your business.
These modules cover larger business requirements such as:
• Estate Agency
• Recruitment Agency
• Online Class or Appointment Booking
• Event & Ticket Sales
FAST, SAFE, RELIABLE
hosting & support
Radius provide full, unlimited cloud based hosting with all sites backed up remotely every day.
All sites are inspected every four months to check page links, update all software, check your SEO ranking, check the site with Google and send test emails and forms.
All Radius sites come with an SSL Certificate renewed annually free of charge. This makes your site more secure from hacking and increases its SEO ranking with Google.
We provide domain registration if required and, if taken, will renew your domain as part of your monthly hosting fee.
Radius also provides full email services with every site if required.
All services are backed up by telephone and email support so any issues can be dealt with quickly.