Radius Web Design Cheltenham is pleased to announce the launch of a brand new website for My Pool and Spa, a specialist resource for swimming pool and hot tub owners across the UK. The site, found at mypoolandspa.co.uk, brings together expert water care advice, trusted product information, and practical guidance under one clean, user-friendly platform.
My Pool and Spa is home to two well-established product ranges: Blue Horizons for swimming pools and AquaSPArkle for hot tubs. Both brands have been helping pool and spa owners achieve crystal clear water since 2007, and the new website gives them a modern digital home that reflects the quality and expertise behind the products.
A Resource Hub as Well as a Brand Website
One of the key goals for the new site was to position My Pool and Spa not just as a product catalogue, but as a genuine go-to resource for anyone who owns or manages a pool or hot tub. The website addresses the most common water care challenges head on – from algae blooms and cloudy water to foamy hot tubs and stubborn scale and staining – with clear, accessible guidance that builds confidence and trust with visitors.
This content-led approach is particularly valuable from an SEO perspective. By creating well-structured, informative pages around topics that pool and hot tub owners in Cheltenham, Gloucestershire and beyond are actively searching for, the site is well placed to attract consistent organic traffic from Google over the long term.
Innovative Features That Set the Site Apart
A standout feature of the new website is its integration with the QR codes now included on Blue Horizons and AquaSPArkle product labels. Customers who scan these codes are taken directly to relevant video guides and step-by-step instructions on the site, creating a seamless link between the physical product and its digital support content. This kind of joined-up thinking makes the site genuinely useful at the point of need, whether a customer is standing poolside in Cheltenham or troubleshooting their hot tub in the Cotswolds.
The site also includes a dealer search tool, making it straightforward for customers across Gloucestershire and the wider UK to find their nearest stockist of Blue Horizons and AquaSPArkle products.
Local Collaboration, National Reach
The project was a collaboration between Radius Web Design in Cheltenham, who handled development and technical build, and Fairbank Design, who led on the visual creative direction. This kind of partnership between local specialists allows each party to focus on what they do best, and the result is a website that is both visually polished and technically sound.
From an SEO standpoint, the site has been built on WordPress with performance and search visibility built in from the ground up. Fast load times, mobile-first responsive design, clean heading structures, and optimised imagery all contribute to a strong technical foundation. For a brand with national distribution ambitions, getting these fundamentals right from day one is essential.
Why Technical SEO Matters From the Start
For businesses like My Pool and Spa that are looking to grow their online presence and drive traffic to their dealer network, the technical quality of the website is not an afterthought – it is central to the business case. Every page has been structured to help Google understand the site's content clearly, and the informational resource sections are designed to capture search traffic from pool and hot tub owners at every stage of their journey, from first-time buyers in Cheltenham to experienced pool managers across Gloucestershire and beyond.
Radius Web Design: Supporting Gloucestershire Businesses
This project is a great example of what Radius Web Design does best: building websites that look professional, perform well technically, and are built to generate real results for the businesses behind them. As a Cheltenham-based web design agency, we are proud to work with businesses of all sizes across Gloucestershire, from local trade businesses to brands with UK-wide reach.
If your Cheltenham or Gloucestershire business is looking for a web design partner who understands both the technical and commercial side of getting found online, we would love to hear from you.